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Picon Press Media LLC

Many folks don't trust the media. That's not news. At Picon Press Media LLC, we hope to regain that trust through nonpartisan coverage that is grounded in public records and guided by transparency, not innuendo or online grandstanding. We'll follow the facts - for you.

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"They Paved Paradise": Reno Residents Fight Back Against City-Backed Overdevelopment

In 2021, the residents of Lakeridge were blindsided. The Reno City Council approved a development that locals said would permanently alter the character of their quiet, golf-centered neighborhood. To add insult to injury, a former city councilmember even implied that only the “entitled” lived in Lakeridge—and that it was time for that to change.

It was a message that didn’t just sting—it stuck.

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Lakeridge Waves White Flag: Has David Given Up Against Reno's Goliath?

In the shadow of the Sierra Nevada mountains, a familiar story plays out in Reno—one that pits ordinary citizens against the machinery of local government and deep-pocketed developers. The latest chapter in this ongoing saga comes from the Lakeridge neighborhood, where residents have reluctantly abandoned their fight against a five-story apartment complex that will tower over the existing two-story landscape. Their retreat raises disturbing questions about the true nature of civic engagement in the Biggest Little City.

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Game, Set, Match: Your Chance to Serve Complaints to Councilmember Reese

Attention Ward 5 and City of Reno residents. While Ward 5 Neighborhood Advisory Board meetings seem to have mysteriously vanished from Councilmember Devon Reese's calendar, he has managed to find time for something truly essential: Community Tennis and Pickleball Day.

Yes, while your concerns about the Lakeridge development, ADUs on your lot line, and that charming Jiffy Lube proposal for Mayberry and Hunter Lake, you can rest easy knowing your elected representative is perfecting his backhand. Sure most of this, except the ADUs are not in Ward 5 but activist citizens have been using their voices at NAB meetings and should have the right to equally be heard in Ward 5.

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Mayor Schieve's Road Takeover Plan: Addressing Crashes or Dodging Responsibility?

At the February 26, 2025 Reno City Council meeting there is a McCarran Blvd. safety presentation and agenda item. In the interest of true transparency can we have a record of how many tickets the City of Reno Police Department have issued at this intersection in the last 36-months? Picon often uses this route and rarely sees a RPD presence, except when there is an accident.

We agree with the residents who mentioned the speed cars are going, especially coming down McCarran towards Plumb Lane and Mayberry Drive. How about a good old speed trap City of Reno?

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Five Story Storage Containers Masquerading as Luxury Living: Lakeridge's Latest Horror Show

Well, grab your popcorn and your protest signs, folks - the sequel nobody asked for just dropped at Lakeridge. And unlike most sequels, this one's actually more terrifying than the original.

Picture this: A five-story monstrosity that looks like someone played Tetris with storage containers and called it "luxury living." Local residents are calling it "jail house rock" - though that's honestly unfair to jails, which occasionally have better architectural design.

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City of Reno, Better Audio Please …

The November 19, 2024, City of Reno Neighborhood Advisory Board Meeting regarding Lyon Living's conditional use permit application proved to be an exercise in frustration for community members. The presentation by Wood Rodgers' representative Andy Durling was hampered by significant audio issues, making it nearly impossible for YouTube attendees to follow the crucial details of the proposed development. We could all see Durling’s presentation but not necessarily hear him or the questions being asked by the attendees.

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