High-density development is knocking on the door of the Old Southwest—again.

We were contacted about a sign that has been up on Plumb Lane near Jessie Beck Elementary, and residents should take notice. This isn’t just another project—it’s a preview of what the developer—working hand-in-hand with the City of Reno—may be planning for your neighborhood.

And don’t let anyone dismiss your concerns as “not in my backyard.” That’s a lazy talking point used to shut residents up and shame them.

If you’ve spent five minutes on Nextdoor lately, you’ve likely seen the name Shaun Mullin—keyboard warrior, neighborhood watchdog, and unofficial spokesperson for everyone sick of seeing Reno carved up like a real estate buffet.

This week’s target? The Hello World project—an ironically named development that’s about to say goodbye to sanity in Ward 1. The proposal? 50 units and just 32 parking spaces, conveniently crammed onto Reno Avenue. Because apparently, the new urban planning motto is: If they don’t have a place to park, maybe they’ll just disappear.