The Nevada Independent has announced they will be selling advertising on their website. Such a great idea. We thought why not? Contact PIcon at documents@piconpress.com if you’re interested in drinking deep.

Picon Press Media LLC

Many folks don't trust the media. That's not news. At Picon Press Media LLC, we hope to regain that trust through nonpartisan coverage that is grounded in public records and guided by transparency, not innuendo or online grandstanding. We'll follow the facts - for you.

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Sunscreen and Smoke Screens: Mayor Schieve's Transparency Issues

In the bright Reno sunshine, Mayor Hillary Schieve seems to have forgotten an essential civic protection: transparency.

As the City of Reno partners with the Nevada Cancer Coalition along with the Reno Aces baseball team to sponsor cancer screenings at Greater Nevada Field, a curious connection has emerged from the shadows. Mayor Schieve, the city's highest elected official, has been quietly developing her own skincare line called "Spooge"—a sunscreen product ostensibly designed to help prevent skin cancer.

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Picon Press Staff Picon Press Staff

The Mayor of Reno: Protecting Skin and the Real Estate Market, but Who’s Protecting Renoites?

Looks like we’ve got a bit of a sunscreen scandal unfolding in Reno, Nevada. Mayor Hillary Schieve, who has been busy protecting citizens from the dangers of sunburns, might want to turn her SPF 50 on herself, because her latest moves are starting to leave a bit of a stinging rash on her reputation.

Let’s break it down. In the latest episode of "Reno’s Most Transparent Leaders," Mayor Schieve and her business partner, dermatologist Dr. Whitney Hovenic, are basking in the sun with their sunscreen brand, Spooge—yes, you read that right. Spooge. Not exactly the first name we’d go with for a sunscreen product, but hey, not our product to judge.

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Mayor's Sunscreen Business Burns While City Hall Yearns

Picon was going to let this story go, yes, it is questionable, but hey everyone likes to make a buck. Was the sunscreen business intentionally named using an inflammatory word, seems like it. Did Schieve and her partner not know the meaning of the word, or have they suddenly become marketing geniuses, maybe? How many moms and dads are going to let their kids take a bottle of Spooge to the pool?

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