in what can only be described as a masterclass in questionable priorities, the City of Reno and Washoe County School District appear poised to introduce digital billboards in school zones dependent on the City of Reno sign ordinance—you know, those areas where drivers are specifically instructed to exercise maximum caution and minimum speed.

Nothing says “community enrichment” like a giant digital sign flashing messages every eight seconds from 6 a.m. to 10 p.m.—365 days a year—even when school’s out. That’s the plan for local schools, who want to plant these LED monoliths in neighborhoods across the area.

Because what better way to enhance the charm of your quiet street than with a never-ending light show?

The long-delayed revision of Reno's sign code is finally emerging from bureaucratic limbo, but the timing and process raise questions about transparency and public input. Perhaps most telling: the city has chosen to hold these crucial discussions virtually, limiting direct community engagement.

The pattern is familiar. Controversial issues were strategically postponed through the 2024 election cycle, protecting council members facing tight races. Consider Councilmember Kathleen Taylor's narrow victory margin of 287 votes over Frank Perez—a candidate known for his expertise in Reno city code. Meanwhile, downtown residents in the Palladio, Arlington Towers, Park Towers, and The Montage continue waiting for resolution on critical noise issues that were conveniently deferred.