Coming Soon: Your Neighborhood, Now With 24/7 Glowing Billboards!

Scenic Nevada’s Website - May 19, 2025.

Nothing says “community enrichment” like a giant digital sign flashing messages every eight seconds from 6 a.m. to 10 p.m.—365 days a year—even when school’s out. That’s the plan for local schools, who want to plant these LED monoliths in neighborhoods across the area.

Because what better way to enhance the charm of your quiet street than with a never-ending light show?

Kudos to The Barber Brief and Scenic Nevada for bringing these proposed digital school signs “to light.”

The big question: will these signs just push lunch menus and PTA meetings—or will they become political ad machines come election season? And who decides what’s allowed? Is this community communication or controlled messaging? And, if the signs are allowed should political advertising be embraced. How selective will the ‘powers that be’ selling these digital spots.

Let’s be honest—if a neighbor set up an 8-second-flash sign in their yard, they’d get a visit from code enforcement. But slap an edu-logo on it, and suddenly it’s “for the kids.”

Welcome to the future of neighborhood life: less peace, more glow.

From Scenic Nevada’s website. At the City of Reno’s May 21, 2025 Council Meeting - Item D.3 - Ordinance Introduction - Signs