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Picon Press Media LLC

Many folks don't trust the media. That's not news. At Picon Press Media LLC, we hope to regain that trust through nonpartisan coverage that is grounded in public records and guided by transparency, not innuendo or online grandstanding. We'll follow the facts - for you.

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Bullying … Dressed Up in a Suit

How sad is this? A recent opinion in This Is Reno reminded us of something that Councilmember Devon Reese never seems to understand: when you sign up for public office, you don’t get to pick and choose which residents you’ll interact with.

You wanted the appointment. Then you wanted the election. And yet here we are, watching Reese decide who’s “worthy” of his attention and who gets brushed off as a nuisance. Spoiler: that’s not how democracy works.

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Political Tourists

The Reno mayoral race is starting to look crowded – or at least noisy – with three more hopefuls “exploring” the idea of running. But here’s the question: where have these would-be leaders been?

Not at the late-night City Council marathons.
Not at the Planning Commission showdowns.
Not at the Neighborhood Advisory Board meetings where real issues are hashed out.

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A Union, Legal Fees, and a ProPublica Paper Trail

Finding out what the Nevada Police Union pays their vendors is like hunting for Jimmy Hoffa’s burial site, Genghis Khan’s tomb, and the Vatican’s secret archives—all at once. But thanks to a stealth reader with an eye for details, the mystery just cracked open.

Buried in an IRS filing on ProPublica, we find that the Nevada Police Union shelled out a cool $159,106 to Reese Ring Velto, PLLC—the firm representing them on “job-related matters.”

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Reno’s ADU Debate: Will Metropolis Survive the Invasion of the Lex Luthers?

On September 10th, the Reno City Council will hold the first reading of its ordinance on Accessory Dwelling Units (ADUs)—the supposed superhero solution to affordable housing. A second reading will follow two weeks later.

But here’s the plot twist: without one critical safeguard—banning short-term rentals—Reno’s neighborhoods could become the next playground for an army of real estate villains.

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Caviar Bumps and a Councilman

If Reno politics had a royal court, case CV25-01334 would be the scandal of the season. Picture it: a wine bar, an elderly gentleman, and a Reno City Councilmember with 2026 mayoral dreams—except the evening allegedly turned from small talk to small brawl, and now we’re all waiting for the tapes.

The wine bar’s two strategically placed cameras are the crown jewels in this drama. When the footage is uncorked. The video should finally reveal this story.

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Save Lakeridge: Played, Paid, and Still Losing

You almost have to admire the irony.

Why is Barrett Resources representing the anti-development group Save Lakeridge while simultaneously cashing checks from the City of Sparks to push a lands bill that’s entirely about promoting development?

Save Lakeridge — that plucky group of homeowners dead-set on stopping any change to their backyard golf course — just might have outsmarted themselves into oblivion, or proved they are a bit more elitist than they would like you to think. Word on the street is they shelled out somewhere between $20,000 and $40,000 to hire none other than Chris Barrett of Barrett Resources to help defeat a master plan change that would have brought Reno a hotel, spa, world-class restaurant, and yes — even pickleball courts.

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Eyes in the Sky, Ambitions on the Ground: Drones, ALPRs, and Devon Reese’s Political Chessboard

It’s getting crowded in the sky over Somersett.

Between the automated license plate readers quietly capturing comings and goings, and now the appearance of a recreational drone — allegedly launched by the Somersett Homeowners Association — it seems Big Brother no longer needs a badge or a warrant. Just a Best Buy receipt and a little political cover.

But let’s back up. Because while the drone may be small, the backroom scheming flying beneath the radar is much bigger.

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Dam, That’s Awkward: Reno's Downtown Flash Flood … Reddit Breaks the News

While some local media was busy chasing cones at Keystone, a summer storm on Sunday, July 27 dumped hail, lightning, and a flood into downtown Reno—oh, and possibly swept away parts of the Arlington Bridge construction site. But you wouldn’t know that from your local media or the City of Reno, however RTC - Regional Transportation Commission of Washoe County did step up with a post on Facebook yesterday.

Over the weekend, Reno was treated to a good old-fashioned summer storm—hail, lightning, flash flooding—and, it seems, a healthy dose of selective storytelling.

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Planning the Future or Playing the Family Game? It’s Called Ethics …

There’s a familiar smell wafting through Reno politics again, and it’s not sagebrush or summer wildfire smoke — it’s the scent of undeclared conflicts and developer dollars.

Former Reno Planning Commissioner J.D. Drakulich, a rumored, un-declared candidate for City Council Ward 2, has found himself on the receiving end of a little love letter from the Nevada Commission on Ethics. Case number 25-070 isn’t just a paperwork formality — it’s a jurisdictional determination about a potential conflict of interest that should make every Reno voter pause and ask: “Whose interests is Drakulich really planning for?”

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Downtown Delusion: Rose‑Colored Glasses Meet Reno’s Pink‑Slip Reality

Richard Jay—board‑hopper, Downtown Reno Partnership booster and social‑media hype man for Mayor Hillary Schieve—recently gushed that Reno is “doing a good job” downtown.¹ For residents staring at boarded‑up buildings, police lights and fresh pink slips, that appraisal lands about as well as a neon arch in a blackout.

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Parking Lies, Developer Ties, and Reno’s Latest Neighborhood Sellout

If you’ve spent five minutes on Nextdoor lately, you’ve likely seen the name Shaun Mullin—keyboard warrior, neighborhood watchdog, and unofficial spokesperson for everyone sick of seeing Reno carved up like a real estate buffet.

This week’s target? The Hello World project—an ironically named development that’s about to say goodbye to sanity in Ward 1. The proposal? 50 units and just 32 parking spaces, conveniently crammed onto Reno Avenue. Because apparently, the new urban planning motto is: If they don’t have a place to park, maybe they’ll just disappear.

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Spooge, Sparkle, and Side Hustles: The Mayor of Reno’s Glossy New Gig …

July 15, 2025 will go down in history—not for anything civic, legislative, or remotely government-related—but because SPOOGE officially launched its line of ultra-premium, sparkle-infused skincare products, including one we didn’t know we needed: glossy sunscreen for your butt cheeks.

Yes, you read that correctly.

And leading the glittery charge is none other than the Mayor of Reno herself—who, is also one of SPOOGE’s co-founders.

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Reno’s Budget Blues Continue …

Picon had been told by an employee inside City of Reno Government the announcement there would be employee layoffs would be coming in early July 2025 - sure enough our intel was correct and the press release was issued yesterday regarding eight city employees positions being cut. Our inside intel said they knew all along these cuts were necessary but Mayor Hillary Schieve and Councilmember Devon Reese didn’t want the announcement to come until the council was on their summer break. Basically the City of Reno let the City of Sparks climb out on that limb with layoffs alone, while Reno allowed the scenario to appear they would not have any layoffs. We ponder if Sparks City Manager Dion Louthan will have a few harsh words for Jackie Bryant the next time they have coffee.

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Wood Rodgers Tees Up at the 19th Hole Today …

Tonight's developer-sponsored meeting promises all the transparency political contributions can ensure.

Ladies and gentlemen, step right up to tonight's 5:30 PM spectacle at Lakeridge Golf Course, where the fine art of "developer-sponsored community engagement" takes center stage. Yes, it's another one of those mandatory dog-and-pony shows where deep-pocketed developers get to explain why their latest vision for your neighborhood is actually a gift to humanity.

Tonight's headliner? None other than the consulting maestros at Wood Rodgers, who we're pretty sure will be pitching the merits of allowing yet another Master Plan amendment. Because if there's one thing Reno needs more of, it's surely more amendments to plans that were supposedly well-thought-out the first time around.

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Beth Smith’s Summer Sponsorship Smells Like a Campaign Warm-Up

If you happened to stroll through Caughlin Ranch tomorrow and catch a “Concerts on the Green” show, you may have noticed a curious name among the sponsors: Beth Smith, Washoe County School Board Trustee.

Now why, exactly, would a school board trustee be sponsoring a concert in an upscale neighborhood?

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Master Plan or Master Manipulation? Lakeridge, Wood Rodgers, and the Stench of Influence ..

Let’s call it what it is: a developer-funded PR push disguised as a community forum. And much like the City of Reno Ward 1 and Ward 3 forums we bet this won’t be recorded or documented either.

Wood Rodgers, the consulting firm paid by the owners of Lakeridge Golf Course, is hosting a “community meeting” to talk about proposed changes to the site—including a Master Plan amendment that could reshape the neighborhood. But here’s the real story: this same firm is a major donor to multiple Reno City Council campaigns.

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No Cameras, No Accountability: Reno’s Silent Forums

Recently, Reno’s Ward 1 and Ward 3 councilmembers held community forums—but don’t bother asking for a recording or meeting notes. There aren’t any. That’s right: no recordings, no transcripts, no official records.

These forums are pitched as chances for residents to connect directly with their elected officials—sort of like NABish meetings, but stripped of any formal accountability. And without documentation, what’s discussed simply vanishes into thin air. No public record. No follow-up. No way to hold anyone to their word.

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More Parks, More ‘Partnerships’ — And More Taxes?

As the City of Reno and Washoe County shake hands over the idea of a new parks district, residents are right to ask: what’s really growing here—green space or government?

The City of Reno has signed a $223,550 taxpayer-funded contract with PROS Consulting to explore a new Service Plan, a first step toward creating a park district. This sounds nice on paper—more trails, open space, and recreation—but let’s not forget: this is also the first step toward new taxes.

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Virtual Ghost Town: Reese & Martinez Phone It In While Duerr Packs the House

Apparently, it's still 2020 for Councilmembers Devon Reese and Miguel Martinez, who are hosting virtual community forum meetings. Either they’ve forgotten the world reopened… or they’ve finally accepted that no one’s showing up to their in-person events. We lean toward the latter.

Let’s be honest: when a councilmember holds a community conversation and the only attendees are a Neighborhood Advisory Board, someone from AARP, a couple of seniors and one other under 50 it’s probably time for some self-reflection. But instead of asking why nobody shows up, Reese and Martinez have decided to dodge the answer entirely—by going virtual.

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