From Mayor to Midway: Schieve’s Sales Pitch …

Images from Spooge on Instagram - this is from December 20, 2025 forward.

Reno Mayor Hillary Schieve spent the holiday season in New York City—was it part vacation, part brand promotion—repping her sunscreen business alongside her business partner—heck we don’t know but we enjoy the images . Big-city backdrop, big inflatable Spooge marketing props, and plenty of photo ops.

Whether that’s the image Reno voters want from their mayor is a fair question. Public office comes with public scrutiny, especially when personal business and public profile blur together.

New York may love a good promo tour. Reno deserves leaders focused on home.

Why are we focusing on this? Let us remember the City of Reno is in a whole lot of financial trouble. Mayor Hillary Schieve has morphed into a full-time carnival barker for her sunscreen brand while throwing her support behind Councilmember Devon Reese. So what’s the pitch here—spend your hard-earned money, or in this case your vote, on a game you’re not supposed to win?

Carnival games look easy. They’re colorful, loud, and designed to distract. But anyone who’s played knows the odds are stacked. Voters might want to ask whether this is leadership… or just another rigged midway attraction.

Step right up—but read the fine print.