In the bright Reno sunshine, Mayor Hillary Schieve seems to have forgotten an essential civic protection: transparency.

As the City of Reno partners with the Nevada Cancer Coalition along with the Reno Aces baseball team to sponsor cancer screenings at Greater Nevada Field, a curious connection has emerged from the shadows. Mayor Schieve, the city's highest elected official, has been quietly developing her own skincare line called "Spooge"—a sunscreen product ostensibly designed to help prevent skin cancer.

In most cities, it’s considered a public service when a resident takes time out of their day to speak during public comment at a city council meeting. In Reno, Nevada, it’s starting to feel more like a public risk — especially if you say something that rubs Mayor Hillary Schieve the wrong way. Because these days, challenging Schieve’s decisions doesn’t just get you a polite nod — it might get you publicly accused, publicly shamed, and publicly dragged for… well, daring to participate in democracy.

Looks like we’ve got a bit of a sunscreen scandal unfolding in Reno, Nevada. Mayor Hillary Schieve, who has been busy protecting citizens from the dangers of sunburns, might want to turn her SPF 50 on herself, because her latest moves are starting to leave a bit of a stinging rash on her reputation.

Let’s break it down. In the latest episode of "Reno’s Most Transparent Leaders," Mayor Schieve and her business partner, dermatologist Dr. Whitney Hovenic, are basking in the sun with their sunscreen brand, Spooge—yes, you read that right. Spooge. Not exactly the first name we’d go with for a sunscreen product, but hey, not our product to judge.